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Metaverse and Immersive Technologies: How they Reshape the Real Estate Industry

The Metaverse and Immersive Technologies are transforming the real estate industry by facilitating streamlined property management, immersive training, blockchain and NFTs integration. However, their energy requirements and potential impact on real-world exploration are raising concerns. Responsible adoption, combined with continuous innovation and increased awareness, can pave the way for a harmonious integration of technology, ensuring a balance between the virtual and real world.

Sofia Sun

Sofia Sun

Head of Sales and Client Solutions, C&W Services Singapore

As the Head of Sales and Client Solutions, Sofia is responsible for the development and execution of sustainability strategies, fostering client relationships, and working closely with top management and expert teams to drive sustainable business growth. With a strong passion for Sustainability and Engineering Services Support, she is actively engaged in a wide range of ESG projects and oversees the delivery of engineering services.

Prior to joining C&W Services, Sofia had a successful career in the ACMV industry. With over 20 years of experience spanning various sectors, including commercial, hospitality, healthcare, finance, retail, and industrial properties, she led sales and services businesses. Her leadership not only resulted in significant growth and profitability but also the adoption of environmental sustainability practices across these diverse industries.